You Know Best What Works For Your Business and What Doesn’t

A little direction and some expert guidance is all you need. Take charge of your business,
but first, analyze where it stands.
(To get a clear idea of where you stand, it is suggested to answer the questions truthfully.)

1 / 12

Your marketing budget

What's a marketing budget?

Seems way too expensive for our current needs.

Delivers new customers at a reasonable cost.

Always seems wasted.

2 / 12

What's your current conversion rate?

What's a conversion rate?

Awesome! Better than 50%!

It's pretty low, maybe 2 or 3 out of 10.

Average. About 50%.

3 / 12

How high is the "Lifetime Value" of your customer base?

It's very high, and we add value to it every chance we get.

What's Lifetime Value?

It's not as high as we would like it to be.

We have some idea of what it is, but we also have a lot of products and services.

4 / 12

How often do you discount pricing to boost sales?

We hardly ever discount anything.

We always discount and can't survive without it!

Sometimes we have sales during the year.

We never do and fight to keep our prices high.

5 / 12

How many joint venture or strategic alliance partner programs do you have in place to leverage your marketing efforts?

We have several JV or strategic alliance programs that are successful.

We've been burned in the past and don't do them anymore.

We don't think those programs work for us.

We have thought about pursuing them, but aren't sure how they work.

6 / 12

Do you have any programs to help compel former and even inactive customers to come back and buy from you again?

We think that's a really bad idea.

We have great programs that work wonders for us!

We're thinking about a program, but aren't sure how to move forward.

Sometimes we'll go back and market to our old customers.

7 / 12

What type of "frequent buyers program" or VIP customer service programs do you currently have in place?

We don't think these programs would work for us.

We have a program, but don't promote it very well.

We have a great program in place that our competition copies.

We would like to create a program, but don't know how to do it.

8 / 12

What type of online advertising do you use?

We invest heavily in all types of online advertising and marketing.

We don't really understand online, but know it's important to our business.

We're "old school" and don't do online.

Only a certain percentage of our "spend" is online.

9 / 12

When it comes to generating new leads ...

We are not able to generate new leads.

We're OK with it.

We need to find ways to improve.

We're great at it!

10 / 12

How do you test and measure your campaigns?

We sometimes measure our results, but not all the time.

If we remember, we'll track our results.

Now what’s that?

We have a complete campaign tracking system.

11 / 12

When you spend money on media, how would you describe your results?

We use a lot of "old school" media, but are afraid of online media.

We get great results from every media platform we use.

We don't really know because we've never tracked our results.

We use a lot of online media, but aren't sure it delivers new customers

12 / 12

Your marketing plan for your company

Doesn't exist!

Is incredibly effective for us.

Contains some strategies that need to be tweaked.

Isn't as effective or cost-effective as it could be.

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About Us

Business Coach Vijay Johar is here to guide you on the 4 pillars of business management, leading the way for you to build a prosperous company.

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